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BIA Official Group

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Bridget Almirar
Bridget Almirar

Adapt your communication according to rfm direct segments. Send reminders to dormant customers to bring them back, and product recommendations to frequent customers.


Track the impact of your actions on sales and adjust your strategies accordingly. RFM analysis allows you to measure the profitability of each segment.


RFM analysis is an essential tool for maximizing your sales and retaining your customers. By understanding their purchasing behavior, you can personalize your actions for better results. Don’t wait to integrate RFM analysis into your business strategy.

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